Below are a few fictional mock ups of Instagram posts that I made emphasising local, RCC member comradery, cycling passion and event information. Aimed at celebrating / informing RCC members but also enticing local cyclists to the RCC PDX.
As I am unaware of Rapha’s social strategy and brand guides these were made to illustrate my understanding of social media and the use of it and cycling imagery to communicate and grow RCC. They by no means infer a way that Rapha should be doing things, just a way to show my skills.
Most of the images are mine and copy is for rough example purposes only.
Related: Also see