A Design look inside Rapha

As a designer, Alex Valdman (head of design at Rapha) makes the link between working hard, hitting mental walls, struggling in the process to get to a successful design. A little like the pain and suffering encountered on the bike, the final metres of the climb, suffering to the end to achieve.

An inside look at Rapha | Seeing to learn. Learning to see. from RAPHA on Vimeo.

A short film about Alex Valdman, Rapha’s head of Product Design, and his personal journey, creative process, and approach to design that all leads to, as Alex says, “a better ride, a better race, a better commute.”

With support from Apple, shot on iPhone.

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